Satellite TV in your Cadillac SUV

Cadillac is to offer KVH TracVision A5 and DIRECTV service on its Escalade SUVs, making it the first automotive brand to offer live satellite TV as an accessory option through authorised dealers throughout the United States. (4/22/2005)

Market figures:

• 1/3 of SUVs and minivans sold in 2004 equipped with in-vehicle video screens
• In 2001, 36M+ US cars equipped with videos screens
• In 2001, 3M US cars equipped with mobile satellite TV systems

Pricing:

Existing DIRECTV subscribers can enjoy the TOTAL CHOICE MOBILE service in the car for only $4.99 per month ($41.99 for mobile-only subscribers).

How it works:

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My opinion:

The public's addiction to TV may bring something good: a subscription to a car entertainment system!